Customer Profile Report V1 + V2
Launchpad’s initial output preserved alongside a revised profile that better reflects Dominic’s combined research, UX, conversion and implementation experience — and the commercial buyer Revenue Cues is intended to serve.
Generated 23 August 2026
V1 — Initial Launchpad output. Generated 21 August 2026. Preserved here unchanged as the baseline for comparison.
Step 1
Skills Profile

🧠 Soft Skills

facilitationstakeholder managementinfluencing without authorityanalytical thinkingsimplifying complexitystrategic thinking

🔧 Hard Skills

user researchWordPressfunnel buildingUX designFacebook adsUI designvisual designuser journey mapping

🌱 Life Experience

systems thinking
influencing without authority
business impact

🛒 Consumer Markets

technology — spent heavily on digital products and pays attention to how they’re designed and supported
online education — has bought courses, coaching and programmes and understands what makes offers credible
Step 2
Ideal Customer Profile
👥 Demographics
  • Age 30-45
  • Mixed gender, but often professionals who work across teams and stakeholders
  • UK, US, Canada, Australia, or other English-speaking markets
  • Mid-career to senior individual contributor, team lead, consultant, or manager
😤 Pain Points
  • Feels stuck translating insight into action because teams keep debating opinions instead of using evidence
  • Needs to prove the value of research, design, or strategy to non-UX stakeholders
  • Struggles with messy, unstructured environments where no one agrees on the real problem
  • Wants to simplify complex customer journeys but is pulled into producing deliverables instead of shaping decisions
  • Feels pressure to connect UX work to commercial outcomes like conversion, retention, or revenue
  • Needs confidence navigating stakeholder politics without formal authority
💭 Psychographics
  • Values clarity, evidence, and practical impact over abstract theory
  • Curious, systems-minded, and naturally attentive to how people and processes fit together
  • Likes improving digital experiences and noticing friction in products, websites, and funnels
  • Often reads, listens to, or buys content that helps them grow professionally and stay current
🎯 Key Motivators
  • Wants to become the person who brings clarity to ambiguity
  • Wants stronger influence with leadership and cross-functional teams
  • Wants their work to have visible business impact, not just nice-looking outputs
  • Wants to be seen as strategic, trusted, and commercially valuable
💰 Financial Profile
  • Likely earning $60k-$120k in salary or equivalent freelance/consulting income
  • Usually employed full-time, self-employed, or combining both with side consulting
  • Investment mindset is selective but willing to pay for tools, training, and expert guidance if the value is clear
📚 Skills to Learn
  • Conversion optimisation
  • Stakeholder alignment
  • Communicating research insights
📱 Content Consumption
  • LinkedIn and YouTube
  • Practical case studies, teardown videos, and frameworks
  • During work hours and in short evening learning sessions
Step 3
Competitor Research
1
Talia Wolf / GetUplift
Lead MagnetFree Psychological Triggers Cheatsheet
Core OfferEmotion Sells: The Accelerator
Problem SolvedBusinesses struggling to convert existing traffic by understanding what motivates customers to buy so they can improve messaging, customer experience, conversions and sales
2
Paul Boag — Boagworld
Lead MagnetFree UX and conversion email programme with three free books and specialist email courses
Core Offer£4,950 + VAT fixed-price consulting engagement
Problem SolvedOrganisations that know something in their digital experience isn’t working but are stuck in internal disagreement or uncertainty, helping them identify the real problem, align stakeholders around what needs to change, and turn that clarity into practical improvements that increase conversions and improve customer experience
3
April Dunford
Lead MagnetFree 12-page Positioning Workbook with the Positioning Canvas and Sales Pitch Storyboard
Core OfferPositioning consulting and workshops for growth-stage B2B technology companies
Problem SolvedCustomers don’t immediately understand why their product is different or why they should care, so she helps companies clarify differentiation and communicate value so ideal customers clearly understand why they’re the better choice.
4
Katelyn Bourgoin / Customer Camp
Lead MagnetWhy We Buy newsletter plus free buyer-psychology resources/tools
Core OfferBuyer psychology and customer research training programmes and products
Problem SolvedHelping marketers move from guessing to understanding the real triggers, motivations and buying situations behind customer decisions so they can create resonant marketing that drives more sales.
5
Gill Andrews — Gill Andrews Copywriting / Conversion Copywriting
Lead MagnetFree website and conversion resources with practical guides and checklists around website copy, messaging and conversion
Core OfferConversion-focused website copywriting and website strategy
Problem SolvedHelping businesses with confusing or underperforming websites clarify what they sell, communicate it more persuasively, and turn more visitors into enquiries or customers.
V2 — More reflective of Dominic + Revenue Cues. Generated 23 August 2026. UX and research are treated as part of the method and credibility, not as the target market.
Step 1
Skills Profile

🧠 Core Strengths

diagnostic thinking systems thinking analytical thinking simplifying complexity commercial thinking turning evidence into action seeing the whole customer journey

🔍 Research & Customer Understanding

user research customer interviews usability testing surveys behavioural insight user needs journey mapping evidence before build

🎨 UX, Design & Structure

UX design interaction design information architecture user flows wireframing prototyping UI design landing page design

📈 Commercial & Conversion

conversion optimisation landing pages funnel building offer clarity drop-off diagnosis Facebook ads analytics & tracking testing

🛠 Build & Implementation

WordPress ClickFunnels forms booking journeys payments email journeys CRM connections automation

⭐ Distinctive Combination

Can investigate the problem before prescribing the solution.
Works across research, customer journey, messaging, design, conversion and implementation rather than one isolated discipline.
Can move from “what is actually going wrong?” to “what should change?” and, where appropriate, help get that change built.
Major-company UX and research experience provides evidence and rigour; smaller commercial projects add direct experience of websites, funnels, ads and selling online.

🔗 Working Model

Research→ Journey→ Messaging→ Design→ Build→ Measurement
Step 2
Ideal Customer Profile
👤 Primary Buyer
  • Owner, founder or commercial decision-maker
  • Established service or expert-led business
  • Examples: consultant, coach, specialist professional service, training/education business, agency, membership or event business
  • Industry matters less than the commercial situation
✅ Business Situation
  • Already has a proven offer and paying customers
  • Already has some demand: traffic, referrals, audience or enquiries
  • Has an existing website or online customer journey
  • There is something real to diagnose and improve — not a business starting from zero
😤 Pain Points
  • People arrive but too many fail to enquire, book, apply, join or purchase
  • The website has become a collection of pages rather than a connected journey
  • Forms, booking, payments, email and CRM feel bolted together
  • The owner keeps rescuing the process manually
  • They suspect something is wrong but do not know what deserves fixing first
  • They cannot clearly see where opportunities are being lost
🎯 What They Want
  • More enquiries, bookings or sales from the demand they already have
  • Fewer lost opportunities
  • Less manual chasing and follow-up
  • A clearer, more connected online sales process
  • Confidence about what needs changing
  • To avoid rebuilding or developing the wrong thing
⚡ Buying Triggers
  • About to redesign or rebuild the website
  • Paying for traffic but results are disappointing
  • Enquiries or bookings have slowed
  • Launching or changing an important offer
  • Marketing activity has increased without sales increasing
  • The owner is overwhelmed by manual follow-up or disconnected tools
💰 Commercial Fit
  • Business already generates meaningful revenue
  • A customer or lead is valuable enough for lost opportunities to matter
  • Already spends on website, marketing, sales or technology
  • Can justify paying for diagnosis to avoid wasting a larger implementation budget
  • Can invest several thousand pounds when the commercial case is clear
🚫 Poor Fit
  • Pre-revenue startup with no validated offer
  • Someone simply wanting the cheapest possible website
  • Virtually no traffic, audience, referrals or demand
  • Only wants visual design
  • Cannot invest beyond a few hundred pounds
  • UX professionals seeking career or stakeholder-management training
📱 Content That Should Attract Them
  • Website and landing-page teardowns
  • Before-and-after customer journeys
  • Signs a redesign will not fix the real problem
  • Where enquiries disappear after someone clicks
  • Examples of unnecessary dev or redesign spend
  • Short diagnostic frameworks and scorecards
Core distinction

The customer is not buying UX expertise. They are buying fewer lost opportunities, less wasted spend, a better-connected customer journey and confidence that they are fixing the right problem. UX research, design, conversion thinking and implementation are the tools used to get there.

Step 3
Competitor Research — Revised & Ranked
1
Gill Andrews BEST OFFER-LADDER MODEL
Lead MagnetFree Ultimate Website Checklist: 200+ checkpoints across SEO, design, UX, content and conversion.
Core OfferWebsite critique / data-based conversion audit, followed by conversion copywriting and website improvement work.
Problem SolvedService businesses have an underperforming website but do not know whether the real problem is copy, design, UX or something else. Gill diagnoses the issues and gives prioritised recommendations designed to generate more leads and enquiries.
Why RelevantStrongest model for Revenue Cues: useful free diagnosis → professional paid diagnosis → deeper improvement work. Also unusually close to Dominic’s cross-disciplinary “don’t assume the problem first” philosophy.
Website ↗ Free Website Checklist ↗ Conversion Audit ↗ Services ↗
2
Stacey Ellis Fisher / Clevr Copy BEST DIAGNOSTIC → PROJECT MODEL
Lead MagnetFree Website Effectiveness Checklist focused on first impression, navigation, proof, friction and getting visitors to act.
Core Offer$197 + GST “Roast My Copy” audit, plus larger brand-strategy and conversion-copywriting engagements.
Problem SolvedConsultants, coaches and expert-led businesses have unclear positioning or underperforming copy and need to understand what is weakening trust, user flow and sales conversion.
Why RelevantVery clear low-friction diagnostic ladder. Her target market is also useful evidence for expert-led/service businesses rather than UX professionals.
Website ↗ Free Checklist ↗ Website / Copy Roast ↗ Copywriting Offer ↗
3
Sybil Cabusas CLOSEST CAPABILITY ANALOGUE
Lead MagnetFree Landing Page Audit.
Core OfferLanding-page design and build, conversion copywriting, email sequences, funnel strategy and landing-page audits.
Problem SolvedService businesses need landing pages and funnels that turn more visitors into leads and customers. Her process begins with research, then maps page structure, user flow and messaging before design and launch.
Why RelevantClosest capability comparison because she crosses research, flow, copy, design, funnel strategy and no-code implementation rather than staying inside one discipline.
Website ↗ Free Landing Page Audit ↗ Services / Main Offer ↗
4
Olly Meakings / Roast My Landing Page
Lead MagnetFree swipe files and landing-page audit resources, including a free download built from 100 audited landing pages.
Core Offer$350 personalised 15-minute landing-page roast with specific fixes across copy, design, positioning, proof, CTAs, forms and page speed.
Problem SolvedFounders and businesses already have visitors but want expert diagnosis of what is stopping the page from turning more of them into customers.
Why RelevantStrong demand validation for selling expert diagnosis as a product in its own right. More page-focused and narrower than the Revenue Cues opportunity.
Website / $350 Roast ↗ Free Resources ↗ Free Swipe File ↗
5
James Davidson / Roast My Page
Entry ResourceContent-led acquisition through landing-page roasts and practical conversion posts. A distinct downloadable lead magnet was not verified.
Core Offer“Roast My Page” — a focused landing-page diagnosis positioned around finding why customers are not buying.
Problem SolvedBusinesses have traffic but weak conversion because the page is unclear, proof is misplaced, calls-to-action are weak or the booking flow creates friction.
Why RelevantUseful UK evidence for the same “diagnose what happens after the click” problem Revenue Cues is exploring.
Website / Main Offer ↗ Conversion Content ↗
6
Kaleigh Moore
Entry ResourceFree newsletter/content is now primarily focused on B2B SaaS content and AI search.
Relevant Offer$399 one-page website copy audit with written editorial/conversion feedback and a recorded video walkthrough.
Problem SolvedCustomers know an important website page could perform better but do not have the time or expertise to identify the copy, CRO, SEO and usability opportunities themselves.
Why RelevantUseful price validation for expert page diagnosis, although her current business has moved toward AI-search/content strategy and is less directly analogous overall.
Current Website ↗ $399 Copy Audit ↗ Resources ↗
7
Thibault / Page Roast Club
Entry MessageDirect “traffic but no sales?” framing around identifying conversion killers. No separate free downloadable lead magnet was verified.
Core Offer$99 launch / $149 standard Professional Page Roast: 15-minute review plus PDF action plan and 24-hour turnaround.
Problem SolvedFounders have traffic but are second-guessing page changes and want a fast expert diagnosis with a concrete fix list.
Why RelevantUseful validation for a small, tightly productised diagnostic. Less useful as a model for the broader Revenue Cues business because it is intentionally narrow and low-ticket.
Website / Page Roast ↗

V2 competitor order reflects usefulness as a model for Revenue Cues, not fame or market size. Links were checked against publicly available pages on 23 August 2026.

Working Direction
Revenue Cues Opportunity

🧭 Positioning Territory

Do not force the customer to decide whether they need UX, copy, design, development or automation before they buy.
Start by diagnosing what is stopping an existing online customer journey from producing more enquiries, bookings or sales.
Then fix the parts that actually need fixing rather than defaulting to a full redesign.

🪜 Potential Offer Ladder

Free diagnostic / scorecard→ Paid diagnostic / review→ Focused improvement engagement→ Connected customer journey build
Lead-magnet test

Would this resource attract an established business owner who suspects their website or customer journey is losing opportunities — or mainly attract other UX/CRO practitioners? V2 should bias strongly toward the first group.